Banffshire-based Hamlyns of Scotland has announced a new partnership with Coinneach MacLeod, the Hebridean Baker.
The move follows the launch of new sustainable paper packaging across the brand’s core range of porridge oats and oatmeals.
As the ‘Official porridge of the Hebridean Baker,’ Hamlyns will be working closely with MacLeod to highlight the versatility and quality of its products.
As well as recipe videos and competitions, MacLeod is taking on the role of guest judge at the World Porridge Making Championships, which Hamlyns sponsors.
The collaboration comes as Hamlyns introduces eye-catching recyclable paper packaging across its core range of porridge oats and oatmeal – part of the company’s wider commitment to sustainability and reducing its environmental footprint. The new-look packs are available now.