Medicated confectionery brand Halls has launched a new out-of-home advertising campaign for the cough and cold season.
Live until January 17, the campaign educates consumers on the clearing and soothing benefits of Halls’ two sub-ranges, as well as reminding consumers that Halls is there for them when they start to feel under the weather. The activity aims to drive sales during the peak of the cold and flu season by targeting high footfall locations near stores for six weeks.
The campaign features the brand’s best seller Soothers Blackcurrant, which is the number one selling medicated confectionery SKU, alongside Extra Strong. The ‘icy’ ad features on static and digital sites across the country and showcases the functional benefits of the products. Digital sites also include regional specific cough and cold stats, with a tailored message to directly target regional consumers.
Amy Lucas, Brand Manager for Halls, said: “We’re confident that our out-of-home campaign will help to drive sales, so we recommend that retailers stock up to take advantage of the heightened awareness during the season.”