Indian soft drinks brand Hajoori has unveiled a raft of new flavours across its Sosyo, Kashmira and Lemee ranges, and launched Opener, a new carbonated drinks brand in two classic Indian flavours, to help retailers capitalise on rising summer demand for non-alcoholic beverages.
The 100-year-old brand, which has a strong following among Indian consumers for its distinct flavours, recently launched into Morrisons and is expanding distribution in independent retail through a partnership with speciality food and drink importer and distributor Empire Bespoke Foods.
The new lineup includes:
- Sosyo: Mixed Fruit (250ml can, RSP £1), plus three new ready-to-drink carbonated fruit drinks in Lychee, Mango and Lemon (330ml bottle, RSP £1).
- Kashmira: Masala Jeera (250ml can, RSP £1) delivering traditional flavours of roasted cumin and spices.
- Lemee: Lemon & Lime (250ml can, RSP £1).
- Opener: Lemon and Ginger (250ml glass bottles, RSP £1.49 per bottle).
“Non-alcoholic drinks are a popular purchase in UK convenience stores,” commented Akash Mittal, Brand Manager at Empire Bespoke Foods. “Last year, 34% of consumers questioned said they typically buy non-alcoholic drinks from these outlets, making them one of the top categories after food items for home and on-the-go consumption. In January 2026, 23.9% of UK consumers reported changing their approach to buying non-alcoholic drinks ‘a lot’ due to price increases.
“These drinks bring something new and refreshing to the table and are perfect summer thirst-quenchers. We’re confident they’re going to be very popular with existing fans as well as those consumers seeking an exciting new taste adventure!”
