Gulf strengthens retail lubricant offer to dealers

Gulf lubricant
Bestway Christmas above post

Gulf Retail has unveiled a new distribution and marketing tie-up with Convenience Distribution Group (CDG) that improves the lubricant offering for its dealers nationwide, including faster delivery times and no minimum order requirement.

The partnership includes dedicated visits to every Gulf dealer from CDG’s sales team to improve product marketing and increase revenue potential. Motorists and dealers will have access to a new online ‘lubricant finder’ which allows them to input a vehicle registration number to find out the exact Gulf lubricant required.

There will be a special promotion to help launch the initiative and dealers will receive a new planogram and POS package.

“This is the latest initiative by Gulf Retail designed to save our dealers time and money whilst improving their potential to increase revenues,” said Gerry Welsh, Retail Marketing Manager for Certas Energy.

“Removing restrictive order quantities and providing expert hands-on marketing support is a positive change that has been warmly welcomed by our retailers.”

Graham Tissiman, CDG’s Sales and Marketing Manager of Convenience Distribution added: “We believe we will develop a strong partnership which will benefit all parties and Gulf dealers are now able to contact CDG directly on 0845 2417937 for their nearest CDG depot.”

CJ Lang – Christie