Maxxium UK is launching a heavyweight marketing campaign titled A Taste Adventure in Scotland to support the roll out of its new Ginger Grouse brand across the country featuring TV and outdoor advertising, a radio campaign and in bar sampling activity. This activity, which kicks off on 1st November, is the first phase of a £4m UK wide marketing campaign to support the launch of the Ginger Grouse.
A 20 second TV advert has been created to support the campaign, showing a silhouetted version of the iconic Famous Grouse bird embark on its own taste adventure, before emerging transformed into a fully fledged ginger grouse. The TV advert will air in Scotland on Channel 4 and STV from 1st November to 16th December which will be seen by an estimated audience of three million.
This will be supported by an outdoor advertising campaign in Edinburgh, Aberdeen and Glasgow, including St Enoch’s and Buchanan Street subway stations, and selected phone boxes across each of the cities specially chosen to support key on trade stockists.