Caribbean food & drink supplier, Grace Foods UK, has signed a deal to become the new UK distributor of Jamaica’s number one selling soft drink, Bigga. Bigga is the flagship brand of the Wisynco Group, a leading Jamaican manufacturer and distributor. The range comprises of Bigga Fruit Punch, Bigga Pineapple and Bigga Grape variants which Grace Foods says will tap into growing consumer demand for authentic tropical tastes from the Caribbean, driven by new product launches.
Brand Manager Lisa Leung says: “Bigga is a much-loved soft drink in the Caribbean and it has tremendous potential in the UK market. The range has been available in the UK for 10 years, and we are looking forward to working with Wisynco to re-energise the brand, not only with its core consumer base, but by introducing it to new consumers.”
The range will be available in three pack sizes: 330ml, (rrp 39p), 600ml (rrp 89p) and two-litre (rrp £1.59).
