5Gum gets a glaring refresh

5Gum has renovated its portfolio with a packaging refresh, flavour and product upgrade and the launch of new variant – 5Gum Glare. The revamp will be supported as part of 5Gum’s £4m above the line campaign which includes TV advertising.

Rolling out now, 5Gum Glare is a blueberry, acai and pomegranate flavour gum that sits alongside other variants – 5Gum Turbulence and 5Gum Pulse.

Katie Codd, 5Gum Brand Manager, says: “5Gum has always offered a tantalising and fruity alternative to mint gum and to ensure continued success in the UK market, the brand has undergone an exciting product renovation.

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