GoodnessKnows: Mars’ biggest launch in 20 years

GoodnessKnows pack

Mars Chocolate has announced the launch of GoodnessKnows, the company’s biggest brand launch in the UK since Celebrations.

Coming in four squares made from fruit, whole nuts, rolled oats and dipped in dark chocolate, GoodnessKnows is a shareable treat that can be eaten all at once, or broken up through the day.

Available from August, the new bar will be available in three varieties: Cranberry & Almond; Blueberry & Almond; and Apple, Peanut & Almond. It contains no artificial colours, flavours or preservatives, and weighs in at under 160 calories.

Good causes will also benefit from the new product. The brand will channel 10% of all sales profits to the ‘GoodnessKnows Fund’ that will support community projects and local initiatives.

Michele Oliver, VP – Marketing – Mars Chocolate UK, said: “Following a successful launch in the US last year where it became the third largest brand in its first six months, we’re thrilled to launch GoodnessKnows in the UK.

“Not only is GoodnessKnows a great-tasting treat, it provides the consumer with that little bit more – a product that can help to spread a little bit of goodness in their communities by giving back to good causes in a small way.”

Each GoodnessKnows single bar will carry an RSP of 90p, while a pack of three bars will RSP at £1.99.