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Good vibrations

Shopping basket containing vibrator

UTC is no prude, but you’re more likely to find him in a betting shop than a sex shop. He’ll choose William Hill over Ann Summers any day of the week.

So he was slightly nonplussed to discover that Tesco has started selling sex toys.

As part of an exclusive brand partnership, “sexual wellness” company Lovehoney’s wares are now stocked in more than 250 Tesco Extra stores across England, Wales, Scotland and Northern Ireland.

Six products – that cryptically promise to “suit all needs” – are offered, with prices ranging from £4.99 to £24.99.

Lovehoney believes that everyone should have a fun and fulfilling sex life – even the Auld Yin. Explaining the partnership, its CCO Debbie Bond said: “We look forward to being able to share our fabulous product range with the Tesco customers.”

Indeed. As chance would have it, Mrs UTC has been rocking the old Clubcard for years now. So, in the best traditions of investigative journalism, UTC necked a couple of tins of Tennent’s and asked his better half if she would consider buying a sex toy as part of the weekly shop.

“I’d be too embarrassed to stick it in my basket,” said Mrs UTC.

All the Tennent’s in the world couldn’t bring UTC to ask where she would stick it.

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.