Golden Wonder has launched its bestselling crisp flavours in £1 price-marked packs.
The £1 PMP range includes Cheese & Onion, Spring Onion, Salt & Vinegar, and Chip Shop Curry flavours and is available now.
One-pound PMPs have been the main driver of snacks category growth over the past four years, growing more than three times faster than the market and accounting for half of all sales.
However, inflationary pressure is forcing many brands to move above the £1 price point – but not Golden Wonder, as Matt Smith, Marketing Director for the Tayto brand, explained: “Having spoken to retailers and consumers, the importance of sticking to the £1 price point comes through loud and clear.
“Instead of raising the headline price of our £1 PMPs, we’re sticking with £1 – demonstrating Golden Wonder’s commitment to making great-tasting snacks, with great consumer value, whilst also delivering strong retailer margins.”
Pointing to research that found 64% of consumers were willing to switch brands for a lower price, Golden Wonder advised retailers to stock up on its £1 PMP range to avoid missing out on profits.
