Golden Virginia packaging returns to its roots

This information is for tobacco traders only

Golden Virginia is to receive a striking new packaging redesign, which Imperial Tobacco says combines an exciting glimpse into the brand’s future with a nostalgic nod to its roots.

“When conceiving this new packaging, we drew strongly on the brand’s iconic heritage. The result is a dazzling redesign that, quite literally, puts the ‘gold’ back into Golden Virginia,” said Imperial Tobacco Brand Manager Madeleine Pearce.

“With the bestselling 12.5g pouch offering retailers Profit on Return rates of 10.56% when sold at rrp this legendary brand is the definition of a ‘must-stock’,” she added.

The Golden Virginia range comprises 12.5g, 25g (inc. papers) and 50g (inc. papers) pouches, with rrps of £5.05, £9.56 and £18.91 respectively. All three are also available in PMPs at £4.77, £9.15, and £18.09 respectively, while stocks last.