Ginsters has relaunched its sandwich range with new pack designs, new flavours and more fillings.
The wider range includes pasta salad pots and new wraps all featuring the same design. The revamped range is available now through Ginsters Van Sales across the Impulse Channel.
The new pack designs feature photography of Cornish landscapes, to emphasise Ginsters’ Cornish heritage, and the pack window has been enlarged to showcase the product inside. In research prior to launch, consumers said they “really loved” the new look and additions to the range.
The range has been simplified to focus on all-time favourites and uses colour coding to allow for clearer identification of the different fillings, whilst also helping retailers with their merchandising in store. New flavours including New York Deli and Chicken Fajita have been introduced, as well as two new limited editions – Brie, Bacon & Apricot Chutney and Ham Hock & Spiced Chutney.
The revamp sees a focus on quality, with a number of the core lines being enhanced with more filling and British ingredients such as Barber’s Farmhouse Mature Cheddar. Additionally, Ginsters remains committed to using 100% British proteins including chicken breast.
Mike Smith, Head of Brand Marketing at Ginsters, commented; “Sandwiches are by far the biggest product category within the Food to Go sector which is currently worth £20.2bn and has been in consistent growth since 2008. We are very excited about this relaunch as the consumer feedback has been absolutely fantastic. Our new range really showcases the fresh-tasting quality ingredients associated with the Ginsters brand. Retailers should stock up now to take advantage of the additional sales.”
A range of point of sale material including wobblers, shelf barkers and posters is available to help retailers increase awareness and drive sales of the new range.