Ginsters beefs up recipes

Ginsters Cornish Pasty

Ginsters is revamping its slices range and adding more meat into the recipes of its Chicken & Mushroom and Peppered Steak Slices.

Available now, the new slices include an “Even Tastier” flash on pack. In addition, Ginsters Spicy Chicken Slice sees a twist to its original recipe, with a “New Tikka Style Recipe”, and the Pulled Pork Slice will become part of the standard Ginsters slices range after its success as a Limited Edition.

Mike Smith, Head of Brand at Ginsters commented: “In recent research with our consumers, we were told how much they love the new slices, made with the best of British ingredients. In addition, for retailers, the “Even Tastier” flash on-pack will really stand out on shelves and help drive footfall to the savoury pastry shelves.”

From 9th May, following consumer research, Ginsters’ Original Cornish Pasty will sport “The Nation’s Favourite” flash on pack.

Ginsters’ new launches will benefit from point of sale support in-store, along with TV advertising.

The Pulled Pork Slice will be available from 20th April, while the rebadged Original Cornish Pasty rolls out from 9th May.