This month sees the return of Tic Tac’s Happy Rewards on-pack promotion, which now features eight tiers of higher value rewards and a new ‘Refer a friend’ function.
The promotional packs enable shoppers to accumulate points with every purchase, which can then be redeemed online for rewards. New to this year’s promotion, the ‘Refer a friend’ function will see consumers receive a bonus point if a friend enters using a unique invite code.
Last year’s Happy Rewards promotion had a redemption rate 21 times higher than Tic Tac’s 2012 MTV promotion, which Levi Boorer, Customer Development Director at Ferrero said demonstrated “the ever-growing brand affinity Tic Tac has developed over the past few years with younger audiences”.
He added: “Tic Tac now sits within the top 10 sugar confectionery brands and has firmly cemented itself as a household name. We are confident that our new promotion is going to help sweeten sugar confectionery sales for retailers.”
Happy Rewards will be supported by a strong digital campaign with presence across YouTube, video-on-demand and Facebook. The social activation will also see the brand give away 1,000 codes via Facebook.
The on-pack promotion will appear across over 10 million packs of both the T1 and T100 formats and runs until August.
