Cadbury has launched a new Cadbury Dairy Milk Oat Crunch advert, which has been developed to encourage consumers to enjoy that mid-morning moment at 11am.
The new advert, set in a canteen, features two cafeteria ladies preparing lunch for office workers. As the clock strikes 11am they instantly reach for a bar of Oat Crunch and during their ‘Oat Crunch time’ they both spontaneously start playing a pair of spoons to the sound of 2 Unlimited’s “Get Ready for this”.
Outdoor, digital, experiential and PR activity will also feature in the £4.5 million campaign. The advert will be airing until May.
Containing 150 calories, Oat Crunch comprises of two breakable oat biscuits sandwiched together with a layer of milk chocolate.
Matthew Williams, Marketing Activation Director at Mondelēz International, said: “A perfect addition to the Cadbury Dairy Milk portfolio, the Cadbury Dairy Milk Oat Crunch is a brand new product which lets someone have a taste of their favourite chocolate during the mid-morning break.”
