Fruit purée manufacturer Funkin, best-known for supplying syrups and mixers to bars and restaurants, is making a foray into the off-trade with the launch of three premium cocktail mixers.
Packaged in functioning cocktail shakers, the trio includes Skinny Mojito, Passion Fruit Martini and Strawberry Daiquiri. The shakers will roll out to convenience stores later in the year.
Each shaker makes four cocktails. Consumers simply need to add spirit and ice, shake and serve. The three-piece shaker has a measuring cap and measure line to allow for the addition of the precise amount of spirit and a strainer to filter the chilled cocktail from the ice.
Funkin managing director, Andrew King, said: “There is a huge untapped opportunity in the off-trade and we are especially excited about this unique product as it provides our customers with a point of difference in the spirits aisle that will help increase spirits sales while growing the overall cocktail category.”
The launch is being supported with the brand’s largest outdoor and digital advertising campaign as well as social media, PR, sampling and in-store activity.
Funkin’s cocktail-ready shakers are available in 6 x 400ml cases and have a nine-month ambient shelf life.