Fruittella drops first hard-boiled sweet onto market

Fruittella Fruit Drops

Fruittella has extended its range of less sugar and sugar-free products with the launch of its first-ever hard-boiled sweet, Fruittella Fruit Drops.

The new product is made with fruit juice, is sugar-free and contains added vitamin C. It is available now in Citrus and Red Berry mixes in cases of 20 at an RSP of £1 per flip-top pack.

A summertime £2m media campaign will support the launch.

“We are continuing to invest and evolve the brand with all-new Fruittella Fruit Drops,” said Matthew Navier, Fruittella Brand Manager.

“Stocking a range of sugar free and less sugar confectionery options is proven to drive incremental sales for retailers, in fact, +73% on average, so it’s a no-brainer.”