Fruit Shoot My-5 gets a refresh

Fruit Shoot My 5 multipack

Britvic Soft Drinks is launching a reformulated and repackaged Robinsons Fruit Shoot My-5 range.

With 75% juice content in a 200ml bottle (rrp 60p), the new formula constitutes one of the five recommended portions of fruit and veg per day.

Kirsty Hunter, Brand Director for Stills & Future Brands at Britvic Soft Drinks, commented: “We’re really excited to launch the new Fruit Shoot My-5 drinks.  We place great importance on developing great-tasting fruit juice drinks that kids will love, but that also meet parents’ expectations.

“This new formulation means that parents can be confident when giving their children drinks from the Fruit Shoot My-5 range in that, as well as enjoying the taste, they’ll also be getting one of their five-a-day at the same time.”

The new drinks are available to order now in 200ml bottles in Apple and Blackcurrant, Apple and Pear and Orange and Pineapple.