Magners Irish Cider has extended its partnership with Celtic Football Club for a further four years, in a deal that will see their backing run until the end of season 2019/20.
The cider brand, which has featured on the front of the Hoops’ jersey since 2013, will adopt a new position across the shoulders on the back of the jersey from the start of the 2016/17 season. The Magners name will also continue to appear on the club’s training kit.
Paul Condron (pictured flanked by Celtic’s Kieran Tierney (left) and Erik Sviatchenko), Marketing Director for Magners, said: “Magners has enjoyed three fantastic years as the shirt sponsor of Celtic FC and we’re very proud to extend that partnership in a deal that will see our association with the club stretch to seven years – a number with great significance in the club’s illustrious history.”
Celtic Chief Executive, Peter Lawwell, added: “Today’s announcement is great news for both the Club and our fans and means we will enjoy at least a seven year partnership with Magners, a magnificent brand and a strong and passionate supporter of both the Club and our charitable dimension.”