RTD brand Four Loko has unveiled its latest new flavour, Hawaii, which is available now in 440ml cans with an RSP of £3.49.
Delivering a fresh and punchy tropical fusion of pineapple and raspberry flavours combined with Four Loko’s signature 8.4% ABV vodka-based, caffeine-free recipe, the new variant extends the brand’s line-up of flavours to 10.
The pink, yellow and purple can complements Four Loko’s #TasteParadise summer campaign and has been designed to deliver high on-shelf visibility.
Four Loko Hawaii will feature in upcoming music, festival and trade activations throughout the summer including Barcode Festival 2025 in July.
The launch comes as the brand celebrates growth of +28.1% over the last 12 months. It is now worth more than £18m in convenience alone and the number one RTD in Scotland.
