Fountain Hard Seltzer has launched two new flavours, Watermelon and Raspberry, which join the brand’s existing Passionfruit and Mango variants.
Fountain is brewed using clean fermented alcohol, with no wines or spirits added, for a “flavour-first experience”. The low-calorie, low-carb drink is vegan-friendly with no added sugar, and made using only premium natural fruit with sparkling water.
The launch follows news that Fountain has partnered with Live Nation, which will see the hard seltzer brand reach a potential audience of over three million festival goers across a total of 28 of the UK’s biggest music events, from Reading and Leeds Festivals to TRNSMT.
Fountain Hard Seltzer UK Partner, Jon Hamm, commented: “We are so excited to launch these two new flavours. After months of taste testing and perfecting our recipe, we have produced two truly delicious new flavours, which we can’t wait for the public to try and enjoy this summer.
“We are seeing the Hard Seltzer market continue to grow and we believe that it will be more popular than ever in the UK over the coming months.”
Watermelon Fountain Hard Seltzer and Raspberry Fountain Hard Seltzer (both ABV 5%) RSP at £14 for a pack of six and £25 for a 12-pack.
