Freddie Flintoff surprised shoppers in Covent Garden this week as he hid at the helm of the Cadbury Joynormous Machine.
Cunningly disguised as a genie, Flintoff delivered personalised prizes worth up to £10,000 to lucky passers-by, helping to celebrate the launch of Cadbury’s ‘Joynormous’ promotion.
Joynormous offers consumers the chance to win a personalised surprise based on their favourite interests in a high profile on-pack promotion.
Promotional bars feature eye-catching packaging for on-shelf stand-out are supported by disruptive POS and a £3m marketing investment.
Retailers can get involved by asking sales reps about the full suite of POS available, considering secondary sites for core lines and stocking up in advance of high awareness and media coverage.
