KP Snacks has rolled out new KP Flavour Kravers Flame Grilled Steak in a £1.25 price-marked pack.
Available now, the launch combines the Flavour Kravers’ best-performing SKU and KP’s £1.25 PMP format.
Worth £108.1m, the brand’s £1.25 PMP range is growing ahead of the overall market at +53.4% (vs +30.5%).
Jenny Blanco Barcia, Marketing Manager at KP Snacks, commented: “By launching Flame Grilled Steak as a £1.25 PMP, we are capitalising on both taste as the number one category driver in CSN and the growing success of PMP formats.”
