McCoy’s is back on TV screens with a new ad titled ‘When Flavour Calls’, which shows viewers what would happen if ‘Flavour’ literally were to call.
Airing across ITV, Channel 4, Channel 5, digital channels and online throughout 2016, the ad is at the vanguard of a £3m marketing campaign which also includes bus stop posters and an extensive range of POS solutions.
“Our new TV campaign is a great way to create noise around McCoy’s’ taste credentials, bringing new consumers into the brand and significantly driving overall category sales,” said Jeff Swan, Marketing Director at KP Snacks.
“Convenience retailers can capitalise on the upcoming mass marketing awareness and really drive growth in their Crisps & Snacks category by stocking a wide range of McCoy’s packs and using our extensive choice of POS to maximise stand-out and visibility in store.”
The campaign aims to build on the brand’s recent product upgrade which was intended to deliver a stronger flavour and improved texture across the entire McCoy’s range.
SLR’s advice to retailers is that, if Flavour does call, to let it go to your answering machine in the first instance.