Fibre One 90 Calorie has launched new Fibre One 90 Calorie Doughnuts (RSP £2.89).
The new range will be available from Tesco from 27 June, with a wider roll-out over the summer.
Launching in two variants – Chocolate and Strawberry & Cream – the doughnuts are coated in a rich, smooth topping and finished with sweet sprinkles. They are also high in fibre and come individually wrapped in packs of four.
The launch will be supported by a £1.5m marketing campaign including out-of-home, social, video-on-demand, influencer and PR activity in a phased approach over two bursts in autumn 2022 and spring 2023.
Adrienne Burke, Marketing Manager at Fibre One 90 Calorie, said: “We’re taking things up a notch with the most meaningful NPD we’ve ever proposed to our consumers. New Fibre One 90 Calorie Doughnuts are the perfect permissible alternative to one of the UK’s favourite treats – expect to see them fly off the shelves this summer!”
