Burton’s Biscuit Company has unveiled new limited-edition designs for its Jammie Dodgers brand.
For the first time, the embossed ‘splat’ on the biscuits is making way for three seasonal designs – a stocking, a star and a Christmas tree – all wrapped in a festive-themed pack.
Burton’s Maryland Cookies brand is also having a festive makeover, becoming ‘Merryland’ on 230g packs, joined by the ‘Merryland’ Mini Cookies Sharebox.
The company, which recently purchased shortbread maker Paterson Arran, is also bringing back its festive limited-edition design on the Cathedral City Baked Bites Share Box.
“Seasonal biscuits are a major opportunity for retailers, worth £169m last year,” commented Isabel Lydall, Category & Insights Controller at Burton’s Biscuit Company.
“We’re confident that our colourful, festive-themed packs will attract shoppers to the biscuit fixture at a time when they’re looking for seasonal variations of some of their best-loved brands.”
The Burton’s 2019 festive range includes:
- New Jammie Dodgers limited edition festive biscuits – RSP 89p, 140g, case size 18 SRP
- Merryland Cookies – RSP £1, 230g, case size 12 SRP
- Merryland Mini Cookies Sharebox – RSP £1, 175g, case size 10 SRP
- Cathedral City Baked Bites Share Box – RSP £1.49, 140g, case size 10 SRP
For further information call Burton’s Biscuits on 0330 6600 196 or visit burtonsbiscuits.com.