Unitas appoints insight specialist TWC to manage wholesale shipments data

Tanya Pepin

Wholesale data, analytics and technology firm TWC has been awarded the Unitas Wholesale contract to exclusively manage the wholesale group’s shipment data.

Commenting on the news, Tanya Pepin (pictured), TWC CEO and co-founder, said: “It’s almost a year since Landmark and Today’s came together to create a £8.5bn turnover buying group of more than 170 wholesalers.

“We are delighted to have won the contract to become Unitas Wholesale’s data partner. Everyone within TWC is passionate about the industry and wants to help the group’s wholesalers, in collaboration with its suppliers, to build strategies based on quality data and intelligent insight to drive sustainable sales and profitable growth.

“The harnessing of data, alongside the power of insights, is becoming increasingly recognised as essential against the backdrop of an increasingly competitive and challenging marketplace. We are committed to work tirelessly to support the sector and provide the ‘golden bullet’ that can underpin, and accelerate, success.”

John Mills, Deputy Managing Director of Unitas Wholesale, said: “The TWC team lives and breathes wholesale, particularly independent wholesale, which means it is a great cultural fit with Unitas.

“We were impressed by the company’s ability to analyse data and provide valuable insight, in addition to a ground-breaking reporting solution. The platform – which is easy to use and straightforward to access by Central Office, members and suppliers – will drive commercially robust decisions based on sector-leading insight. This, combined with apps, will play a pivotal role with both members and customers to drive engagement, best practice and loyalty.”

The new Unitas Data Service, combining shipment data from former Landmark and Today’s members via one reporting dashboard, managed by TWC, will launch in January 2020. Work has commenced to combine the two data sets as well as to enhance some of the user functionality on the Unitas Data Service dashboards.

For further information, visit twcgroup.net.