Ferrero UK has launched a competition exclusively for local retailers to help them engage positively with their shoppers this Valentine’s Day.
Three lucky retailers will each win three luxury Ferrero Rocher rose bouquets (worth £50 each) to gift to loyal shoppers or those in their community who they feel deserve a reward, as well as a case of Ferrero Rocher T24.
The activity is set to further highlight the importance of stocking the core Ferrero range ahead of key spring occasions, while available POS materials will also help retailers encourage cross-category purchases of chocolate confectionery and flowers in-store.
For the chance to win, retailers can simply visit Ferrero’s dedicated trade website and order the Ferrero Rocher FSDU and add-on to be entered automatically.
Alternatively, those who share an image of their boxed chocolate range via Ferrero’s @FerreroYPS Twitter account or emailed to FerreroYourPerfectStore@cirkle.com will also be entered. The competition runs until 5pm on 7 February, with the winners receiving their bouquets ahead of the big day, so get in there quick!
Levi Boorer, Customer Development Director at Ferrero, commented: “While Valentine’s Day is likely to be celebrated slightly differently this year, we believe the appetite to gift premium products will still be high. People want to treat their loved ones or give to those closest to them, and we’re keen to support retailers in making this possible.
“Ferrero Rocher is the perfect gift and our bouquets are back by popular demand from retailers as they are a fantastic way to engage with shoppers, whether creating in-store displays, gifting them or including them in a community raffle to raise money for local charities.”