Fentimans has launched the biggest marketing push in its history, as it looks to convert more consumers from mass market to premium soft drinks and mixers.
The £1.2m national outdoor campaign is focused on key cities and metropolitan areas across the UK. In addition, the out-of-home campaign will be supported by digital, sampling and experiential activity.
Andrew Jackson, Marketing Director at Fentimans, said: “The new brand comms campaign, with its core message of delicious flavour derived from natural botanicals, aims to attract a younger consumer audience into the Fentimans brand.
“We know from our insight work that flavour and quality ingredients are key preference drivers in the category, and when consumers discover Fentimans, their flavour expectations are usually exceeded.”
