Feel Good, the 100% natural soft drinks brand owned by Nichols, has overhauled its brand identity and range of products in a bid to capitalise on consumer demand for more natural soft drinks.
The activity comprises the introduction of new flavours, refreshed packaging design and extensive marketing support.
All Feel Good variants are a mix of 100% natural fruit juices and still or lightly sparkling water, with the two variations being referred to as ‘Refreshingly Still’ or ‘A Bit Bubbly’. They contain no added sugar and are naturally low in calories.
The new Feel Good range is widely available in the Convenience and Wholesale channels in a variety of formats. These include 275ml glass bottles (singles and four-packs), 750ml glass bottles, 400ml PET, and a Feel Good Kids offering in 275ml tetra wedges.
The relaunch is backed by a consumer and trade marketing campaign including advertising, extensive shopper marketing activity, product sampling and POS.
“We have found that there is a real appetite within the adult soft drinks segment for products that offer great taste as well as natural ingredients without any added sugar. However, very few brands respond to this demand,” said Becky Unwin, Feel Good Drinks Senior Brand Manager.
“Feel Good is ideally positioned to fill this gap: the range offers 100% natural refreshment in a variety of delicious flavours that offer something for every palate and occasion. We’re investing heavily in trade and consumer marketing around the re-launch to introduce the new brand identity and support the trade in making the most of the opportunity Feel Good presents.”
The Feel Good range comprises:
Feel Good 275ml (Refreshingly still) – rrp £1.99
Packs of x24
- Orange, Mango & Water
- Cranberry, Pomegranate & Water
Feel Good 275ml (A bit bubbly) – rrp £1.99
Packs of x24
- Orange, Passion fruit & Water
- Apple, Elderflower & Water
- Cranberry, Lime & Water
Feel Good x4 pack 275ml- rrp £3.00
- Orange, Mango & Water Refreshingly Still
- Apple, Elderflower & Water A Bit Bubbly
- Cranberry, Lime and Water A Bit Bubbly
Feel Good 750ml (A bit bubbly) – rrp £2.00
- Orange, Passion fruit & Water
- Apple, Elderflower & Water
- Cranberry, Lime & Water
Feel Good 400ml PET (Refreshingly still) – rrp £1.39
Packs of x12
- Lemon, Elderflower & Water
- Orange, Mango & Water
- Cranberry, Pomegranate & Water
Feel Good Kids – rrp £1.29
Packs of x20
- Blackcurrant, Apples & Grapes
- Orange, Pineapple & Banana
