Rekorderlig Cider has unveiled a limited edition 4% abv Spiced Plum variant, available to the off-trade from mid-September.
The new flavour replaces the brand’s Winter Cider, which first launched in 2009.
Offered in 500ml bottles, it fuses pear cider with plums, cherries and a mix of spices including cloves and cinnamon, and can be consumed either hot or cold.
The product is supported by sampling activity, as well as a dedicated marketing campaign encompassing PR and social.
Ali Pickering, Brand Director Portfolio at Molson Coors, said: “Rekorderlig has an unparalleled commitment to extending the cider season beyond summer, so we’re thrilled to announce the launch of Spiced Plum.
“With Spiced Plum, we’re looking to reward Rekorderlig lovers with a reason to enjoy their favourite drink outside of the occasions that are traditionally associated with cider.”
