Fanta has launched its first ever global campaign, which aims to inject colour into the greyness of everyday life.
The brand said the Colourful People campaign is “rooted in the belief that people who are expressive and playful at heart will make other people feel welcome and encourage playfulness in the world to fight back the ‘grey’ of everyday”.
The campaign will launch in Great Britain with a 30-second TV advert alongside digital and social media content. These feature a group of people that are at work, at home or socialising, but with a twist that “only Fanta can bring”.
Martin Attock, Vice-President of Commercial Development at Coca-Cola Europacific Partners GB, said: “Fanta has been enjoyed for over 80 years – growing to become the number one flavoured carbonates brand in GB, four and a half times bigger than its nearest competitor.
“The ongoing popularity of the brand has seen it grow by 7% over the last year, and we continue to keep Fanta’s young adult audience engaged through innovation and campaigns, which also includes Fanta’s annual, much-anticipated, Halloween activity.”
