Coca-Cola Europacific Partners has added Fanta Grape to the brand’s core range.
Fanta Grape is available now in 330ml cans and 500ml rPET bottles for on‑the‑go, plus 2L rPET bottles and multipacks for sharing at home.
The launch builds on strong Fanta innovation performance in the past year and taps into growing shopper demand for grape flavours.
A multi‑million‑pound campaign will support the launch across influencer partnerships, out‑of‑home advertising, social media and experiential activity.
Convenience retailers can request POS materials and download digital assets via MyCCEP.com to bring the launch to life in‑store.
