Famous Grouse launches ‘everyday premium’ range

The Famous Grouse has announced the launch of the Cask Series, a new range of “everyday premium” whiskies.

Offering a new take on The Famous Grouse, the Cask Series aims to offer lovers of blended whisky an affordable way to enjoy new whisky styles which incorporate flavours imparted from specially selected oak casks.

Developed by The Famous Grouse’s Master Blender, Kirsteen Campbell, the Cask Series celebrates wood quality and the impact this has on whisky. The first in the series to be released is the Bourbon Cask, which will be followed by a number of whiskies aged in different cask types.

The Famous Grouse Bourbon Caskwill be available from wholesalers in the summer, at an RSP of £19.

Kirsteen Campbell, Master Blender of The Famous Grouse, said: “For The Famous Grouse, we place such a lot of importance on the quality of our wood that we wanted to develop a range to really highlight and celebrate all that this adds to the whisky. The Cask Series is designed to showcase how different types of oak cask can influence flavour, delivering a range of wonderful flavours to appeal to a wide range of consumers.”

Chris Anderson, Head of Brands at Edrington-Beam Suntory, added: “The Famous Grouse is the biggest blended whisky brand in the UK and the launch of The Famous Grouse Cask Series allows us to offer drinkers a way to enjoy all the classic smooth, balanced flavours of The Famous Grouse with a twist. We know that our drinkers enjoy spending a little more to treat themselves to something special and the Cask Series offers a great way to enjoy an everyday reward for lovers of blended whisky.”