Jacob’s Creek is launching a new French-inspired premium Rosé, Le Petit Rosé (RSP £8), available from early October.
Whilst made from Australian-grown grapes by winemakers in Australia, the new wine “reflects the savoury style of Rosé that is common in the Southern French countryside while offering the vibrancy of fruit character that Jacob’s Creek is renowned for”.
Vicky Hoey, Head of Marketing at Pernod Ricard UK, commented: “We’re seeing a growing trend for lighter style Rosé, which is proving to be a key emerging wine choice for shoppers. This has influenced the distinctively light texture of Le Petit Rosé, a dry, crisp and refreshing wine, exhibiting cranberry and cherry fruit aromas balanced with subtle rose petal and spice flavours.”
Showcasing a minimalist rose gold and deep navy-blue label, Jacob’s Creek Le Petit Rosé will be supported with digital and social media activity.