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Estrella Galicia launches £10m marketing push

'Don't fall for the fake brews' billboard ad

Spanish beer Estrella Galicia is investing £10m to drive awareness of the brand in the UK.

The activity includes the latest burst for the brand’s ongoing ‘Spanish not Span-ish’ campaign and sports sponsorships with McLaren and MotoGP.

The Spanish not Span-ish campaign is designed to shine a light on the brand’s authentic Spanish provenance, versus 80% of the top ‘world lagers’ which are actually brewed in the UK.

This revelation is brought to life via a comedy sketch for media and social channels, with wider support from radio, digital and out-of-home advertising as well as PR, social and off-trade activities.

Aitor Artaza, Managing Director for Estrella Galicia International, commented: “The UK is an important market for us as people here embrace authenticity and heritage of brands. That’s why we have put a multi-million-pound investment behind the brand to ensure that people are aware of it and its genuine Spanish provenance.

“We also intended to give a gentle hint that not all beer brands can say the same. Together with our sports partnerships, we are expecting to see the brand continue to grow in the UK.”

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.