Erdinger Alkoholfrei has launched a new competition designed to appeal to triathletes and the healthy lifestyle community.
Instead of the triathlon trio of swim, cycle and run, participants need to purchase a promotional 500ml bottle, scan the neck collar and enter to have a chance of winning a prize.
There are 10 Ribble Gravel AL-Enthusiast Bikes, 10 Garmin Forerunner 265 Smartwatches and 10 Huub Agilis wetsuits up for grabs.
A similar competition in 2024 helped drive a +5% sales uplift during the promotional period.
