Echo Falls has partnered with social media star GK Barry to launch a limited-edition Summer Berries Fruit Fusion bottle – a juicy, fruit-packed blend full of vibrant berry flavours.
Available now from Booker with an RSP of £5.50, the collaboration is a strategic move to boost relevance among younger shoppers and inject energy into the fruit wine category, building on Echo Falls’ position as the number one flavoured wine brand in the UK.
Designed in close collaboration with GK Barry, the limited-edition bottle captures the influencer’s signature style with bold visuals and playful on-pack messaging.
Backed by a digital-first campaign, including exclusive GK Barry content and influencer support, as well as multi-channel shopper marketing – both in-store and online – the launch is designed to drive visibility and shopper engagement at every touchpoint. The brand is also linking up with social community, The Girlies Guide, for a series of all-female events.
Fruit Fusions remains a powerhouse for Echo Falls, contributing to a total RSV of £35m with more than 6.4 million units sold last year, and over-indexing with younger demographics.
