Easter looms large with Haribo

Haribo's Easter 2017 range

For those retailers looking to stock something other than chocolate eggs this springtime, Haribo has revealed its Easter seasonal line-up.

First out of the Easter basket is the Chick ‘n’ Mix gift box: a selection of bunny- and lamb-shaped jellies; tangy chicks; flower-shaped squishy marshmallows; and the fried egg from Starmix, naturally.

Themed sharing bags can drive up impulse sales in the run-up to seasonal events. With this in mind, Haribo offers Spring Time Friends: an assortment of sheep-, bunny- and chick-shaped jellies, available in 220g bags and pricemarked at £1.

Jelly Bunnies brings together bunny-shaped pieces with the texture of jelly babies within a 160g bag, while fans of the tang can look forward to Fizzy Farm Animals. This 220g bag includes animal-shaped treats with the Tangfastics original sour mix recipe.

As an alternative to hiding eggs around the home or garden, Haribo is showcasing its Easter Hunt. Available in two formats, a 200g multipack that features 11 mini bags and a 400g pack that includes 22 mini bags, it contains Easter-themed shapes, including bunny-, lamb- and chick-shaped jellies.

“When it comes to Easter it’s not all about chocolate. Sweets also have an important role to play, adding much-needed variety into the seasonal aisle through pack sizes, flavours, textures and fun,” said Claire Caley, seasonal brand manager at Haribo UK.

“Retailers can certainly benefit from adding variety to their seasonal displays and should look out for Haribo’s selection of themed treats; catering for each of the shopper missions they’re sure to be leaping off the shelves this Easter.”

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