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Drench refreshes range with citrus flavour

Drench soft drinks

Britvic is launching a new citrus addition to its Drench range, with a Mandarin & Lemon flavour available from November 9.

The full Drench range has also undergone a packaging refresh with a new design.

The new Mandarin & Lemon flavour combines a “bold-tasting” juice flavour with spring water and contains no artificial sweeteners, preservatives, colours or flavourings. In addition to the new launch, Britvic has revamped the rest of the Drench range – consisting of Peach & Mango and Pear & Blueberry variants – to also be free of preservatives.

The Drench Mandarin & Lemon flavoured juice drink will have an RSP of £1.39 and will be available in 500ml bottles. There will also be a convenience channel exclusive in the form of a 12-pack of £1 PMPs as well as a 2 for £1.70 option.

The launch will be supported with PR, shopper marketing and national consumer sampling. The sampling will entail a ‘Win Your Lunch’ game, accessed by scanning a QR code displayed on POS via a consumer’s mobile device. The player must ‘spin to win’ and match three of the same icons to win cash prizes to spend on their lunch, with every entrant receiving a free bottle of Drench.

Trystan Farnworth, Commercial Director, Convenience and Impulse at Britvic, commented: “As consumers lead increasingly busier lifestyles, the food-on-the-go occasion continues to grow, and this latest Drench juice drink launch is the ideal accompaniment to any snack or meal deal. The Mandarin & Lemon addition provides consumers with a healthier solution whether they’re at work, on the school run or looking for that afternoon pick me up.”

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.