Dr Pepper has relaunched its brand in Great Britain, with an all-new design and its first campaign in over a decade.
The ‘Try More Weird’ campaign encourages people to embrace their weird quirks and more eccentric side, and includes sponsorship, experiential, shopper activation, PR and influencer engagement.
To coincide with its launch, all Dr Pepper packs have been redesigned, with the Zero Sugar variant also taking on a new naming convention. The drink that was once Dr Pepper Zero will now be Dr Pepper Zerooo – zero sugar with extra ‘ooo’.
The redesign features contrasting swirls of the brand’s traditional burgundy and a new, vibrant, hot pink.
Martin Attock, Vice-Present of Commercial Development at CCEP GB said: “We’re confident Dr Pepper’s new-look packs will deliver even more standout on shelf, and that the Try More Weird campaign will entertain shoppers, encourage them to embrace their individuality and keep the brand front of mind.”
