Wrigley hopes to breathe life into the mints category with the launch of a new portfolio under its Doublemint brand.
Designed to meet the needs of those looking for fresh breath with an entirely sugarfree range, the launch is intended to put the UK mints category, currently worth £182m, into strong growth. Doublemint is overhauling its core offering and evolving to become much more than a traditional gum brand.
The new portfolio offers a complete range of NPD, with the launch of a single roll pack (28g, rrp 43p), bottle (70pc, rrp £1.99) and sharing bag (115g, 36pc, rrp £1.39). The roll pack will also be available as multipack containing three-roll packs (84g, £1.19). To complete the sugarfree offering Doublemint gum (18g, rrp 40p) will also be relaunched with a new formula.
The new Doublemint range is available now.
