Dairylea has renewed its partnership with Trainline for a second year.
An on-pack promotion running until 30 June gives consumers the chance to get up to £50 off train travel.
Shoppers simply need to buy any Dairylea product, scan the on-pack QR code or visit discoverydays.dairylea.co.uk and enter their details and the product’s barcode and best before date to receive their Trainline discount.
Dairylea is also offering retailers a chance to reduce their travel costs by winning one of 10 Railcards worth £35. To enter the prize draw, retailers can fill in the form on the Mondelez trade website.
The campaign is supported by PR, out-of-home advertising, digital and social media activities.
