Dairy Milk Oreo changes shape

Dairy Milk Oreo bar

Cadbury Dairy Milk Oreo will be changing the shape of its countline bars from next month, bringing it in line with the rest of the Cadbury Dairy Milk countline range. A new 185g tablet is also being introduced.

The 41g countline has a creamy filling with pieces of Oreo cookie, coated in Cadbury Dairy Milk chocolate in curved-shaped segments. Since its launch last August, the countline has generated over £4.9m sales.

Cadbury Dairy Milk Oreo tablet has also seen success since its launch in August 2013. Now worth £19.4m, it is the third best-selling Cadbury Dairy Milk tablet in the UK market, and this month it will be expanding its range with the launch of a 185g tablet.

Matthew Williams, Marketing Director at Mondelēz International, said: “The new shape of Cadbury Dairy Milk Oreo countline will give the packs better shelf stand out in-store while still delivering the same great taste that consumers love.

“With the addition of a new Cadbury Dairy Milk Oreo tablet format, we believe the range will appeal to new shoppers and occasions and so will continue to provide a great opportunity for retailers to unlock incremental chocolate sales.”

Cadbury Dairy Milk Oreo 41g countline has an rrp of 61p and is available in cases of 36. The 185g tablet ships in outers of 12, with an rrp of £2.49.