Mondelez is launching a new marketing campaign this month celebrating the taste of Cadbury Dairy Milk.
Helping to prompt key, familiar occasions for consumers across the UK, the campaign assets are designed to bring the chocolate front and centre in shoppers’ minds as part of a far-reaching investment into brand communications in 2022.
The campaign will run for approximately the next six weeks, achieving a reach of 80% of adult consumers. Distinctive assets featuring familiar, in-home settings will be rolled out on digital, social and out-of-home.
Mondelez advised retailers to ensure their full range of Cadbury Dairy Milk singles and tablets are well-stocked and visible throughout the campaign to tap into the additional demand and interest from shoppers.
