With Valentine’s Day just over a month away, Aryzta Food Solutions has unveiled the Cuisine de France Mini L’Amour love loaf.
Sold as a pair, and with an rrp of £1.50, the buttery Mini L’amour Loaf (65g) is heart-shaped with dark chocolate chips.
“The Mini L’Amour will create standout on the bakery fixture. It’s ideal for retailers who want to enable people to savour a mouth-watering Valentine’s Day gifting experience that’s made for sharing and can be enjoyed just as it is,” said Shane Vaughan, Aryzta Food Solutions’ Head of Retail Marketing.
“The Mini L’Amour will increase impulse purchase, adding seasonality to the bakery category and driving incremental profits over the key Valentine’s gifting occasion.”
The loaf is supplied in cases of 60 with specially-branded Mini L’Amour bags featuring a Valentine’s Day heart designed to heighten shopper appeal.
