Aryzta is thinking pink with the latest addition to its Cuisine de France range.
The limited edition Pink Lemonade Muffin, available from March (rrp £1.09), features a vanilla lemon muffin, filled with a smooth pink lemonade curd and topped with pink sugar crystals. The product will be supplied as thaw and serve, in cases of 30.
A range of POS material will support the launch.
Shane Vaughan, Head of Retail Marketing at Aryzta Food Solutions thinks it’s important that retailers offer a diverse range of products to help their instore bakery offering stand out.
He said: “The Pink Lemonade Muffin is the perfect addition for spring whether eaten on its own or as an accompaniment with a coffee, and taps into the pink lemonade flavour trend, with a unique proposition that’s sure to draw shoppers to the fixture.”
