Croissant brand 7 Days is joining forces with biscuit giant Oreo to launch 7 Days Oreo Croissant into the bakery snacking category.
The product blends the soft, airy dough of a classic 7 Days croissant with a dual‑texture filling that combines Oreo cream and cookie pieces, appealing to both existing 7 Days shoppers and Oreo fans.
The bold, co‑branded 70g pack carries an RSP of 79p and is designed to stand out on shelf.
The 7 Days Oreo Croissant will sit alongside 7 Days Cocoa and 7 Days Cocoa and Vanilla.
The launch marks the first UK NPD for 7 Days since Mondelez International acquired the business in 2021.
