Costcutter inspires shoppers with own brand social media campaign

Costcutter's Facebook Canvas

Costcutter Supermarkets Group has launched a Facebook canvas to support its multi-channel ‘Tasty in no Time’ own brand campaign.

Launched at the start of July to support the integrated campaign, the ‘Tasty in no Time’ Facebook Canvas focuses on the Group’s standout summer recipe – for homemade burgers – using all own brand Independent products.

Facebook Canvas allows users to combine text, images, videos, carousels and product feeds and then target the content to specific users.

Jenny Leetch, Brand Manager for Own Brand at Costcutter, said: “Our Facebook Canvas creates an immersive shopper experience by combining inspirational food photography, videos, and product feeds, to inspire shoppers to create their own burgers.

“Putting our shoppers first, we’ve provided relevant, timely, and fun content for them to engage with. The short and cheeky video is on trend, easy to follow, and shows that the Independent brand offers quality meal solutions at a great price.

“We are dedicated to exploring new and exciting ways of communicating with our customers. To date, we’ve had some strong results across reach and engagement, with figures well above usual statistics.”

Alongside social media, the sales-driving campaign is supported by a full suite of in-store POS, in-store radio advertising, national press advertising and consumer leaflets to directly engage shoppers.