Coca-Cola has launched a new on-pack promotion that gives shoppers the chance to win a host of prizes including festival tickets, music merchandise and other summer-related goodies.
The promo runs throughout the summer across Coca-Cola Zero Sugar and Coca-Cola Original Taste packs. QR codes on-pack link to the Coca-Cola app, where consumers can enter the competition.
This coincides with the release of the first original track from the brand’s music platform Coke Studio. ‘Be Who You Are (Real Magic)’ written and performed by Grammy-award-winning American songwriter and musician Jon Batiste and features NewJeans, J.I.D, Camilo and Cat Burns. The track is available across all streaming platforms and will be followed by nine brand new multi-artist collaborations across the summer.
